Dickinson Cameron’s second time renovating the space at the foot of General Motors Building in New York city. DCC considers the project a major milestone with DIOR and is the second boutique DCC has completed for the luxury brand.
“The two-level, 6,480-square-foot space is inspired by Dior’s Champs-Élysées flagship in Paris, capturing several of the same elements and motifs, most noticeably a high Cannage-patterned wood dome, rising about 20 feet high, right in the center as shoppers enter off Fifth Avenue. Cannage is an emblem of the House of Dior, evoking the Napoleon III-style canework chairs on which Christian Dior liked to seat guests at his shows. The pattern style is also evident on the Fifth Avenue store’s Versailles parquet oak and polished concrete flooring, on the windows, and with the lighting on the exterior of the building rigged with a lightbox.” – WWD Magazine, July 20th, 2021 Daily Edition
This temporary location on 5th Avenue will be open for approximately 2 years while the New York City flagship on 57th Street is underway for it’s own renovations.