The Spectacular Chanel Store on Rodeo Drive

Beverly Hills, CA – Chanel, the iconic French fashion house, has once again raised the bar in luxury retail with the completion of its magnificent 50,000 square foot flagship store on Rodeo Drive. This architectural marvel, the largest Chanel store in the United States marks a significant milestone for both DCC and the renowned fashion brand.

Heading DCC’s team  was CEO and Project Executive, Frank Naliboff, who led a team of exceptional talent. Senior Project Manager Eddy Barth oversaw the site and structural aspects, while Danielle Dyson, also a Senior Project Manager, led the tenant improvement and interior finishes. Grady Powell, the Field Operations Manager, worked diligently to ensure seamless coordination, while Superintendents Alhamzah Aljarah and Miguel Chirichella supervised the construction process on-site.

Before embarking on this groundbreaking endeavor, DCC successfully completed the temporary Chanel store on Wilshire Blvd. This temporary location, an impressive three-story structure spanning over 16,000 square feet, would serve as Chanel’s Beverly Hills boutique while the project was underway. Both the temporary and main store were designed by the esteemed MBH Architects, with the main store boasting the unmistakable touch of the renowned Peter Marino Architects.

The journey towards the completion of this extraordinary store began in early 2019 when DCC proposed the project. In May of the same year, DCC was awarded the job, leading to the commencement of site work in June 2020. The construction site, a zero lot line with neighboring buildings, required meticulous care and engineering to ensure a seamless integration into the surroundings.

Despite facing challenges such as one of the wettest winters during the demolition and structural erection phases, the DCC team successfully fast-tracked the project by four weeks, enabling the store to open ahead of schedule. The dedication and expertise of over 150 workers at the site’s peak were instrumental in bringing this feat to fruition.

Notably, sustainability played a crucial role in the construction process, as the project is pursuing LEED Platinum certification. DCC implemented various green building practices, including a remarkable 95% landfill diversion rate, reduced water usage indoors and outdoors, optimized building energy performance, heat and light pollution reduction, the use of low-emitting materials, and a commitment to renewable energy.

The store’s design features are a testament to the unparalleled craftsmanship and attention to detail that Chanel is renowned for. One standout element is the “Golden Lasso,” a pearl-like strand hanging in the main atrium, sourced from France. This extraordinary piece required meticulous coordination and engineering to secure it in the ceiling. Additionally, the rift white oak wood floor boards, stained on all sides, demonstrate Chanel’s commitment to perfection of the guest experience. The eight-day staining process ensures that the floors remain flawless even if expansion or exposure occurs in the future.

Danielle Dyson, Senior Project Manager responsible for the tenant improvement and interior finishes, noted, “Every corner, every detail is different. There is no copy and paste on this site. Reaching this level of perfection is what we do and what is expected. The saying at DCC is that ‘DCC is the Fusion of Design and Construction’. Well, this is it. This project is it. I’m proud of the team; I couldn’t have done any of what I do without them.”

The Back of House, also known as the Heart of House, mirrors the elegance and quality of the guest-facing sales space. Custom millwork, flooring, and wall panels adorn this area, creating a harmonious and seamless work experience for Chanel’s staff.

Remarkably, this marks DCC’s 27th project with Chanel, with the first being the boutique on Kalakaua Avenue in Honolulu, completed by Project Manager Frank Naliboff in 2002. The longstanding relationship between DCC and Chanel, including their representatives Watershed Partners, demonstrates the trust and shared vision that have resulted in numerous successful collaborations.

Looking ahead, DCC is set to embark on two highly anticipated projects for Chanel: Tysons Galleria in McLean, VA, and South Coast Plaza in Costa Mesa, CA. However, the completion of the Beverly Hills flagship store stands as a crowning achievement for the project managers, who consider it the highlight of their careers.