DCC Built – Chanel Opens three stores as seen in WWD

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Dickinson Cameron’s strong partnership with Chanel continued this month with the unveiling of three stores just in time for holiday shopping. Chanel concepts in Hawaii and New Jersey received an update and expansion to include exciting firsts for the brand. The Hawaiian Islands project includes two boutiques at the Ala Moana Center with a modernized look reflecting the brand’s current retail aesthetic created by architect Peter Marino. In addition to the Hawaii store updates, Chanel introduced their first-ever stand-alone shoe boutique, not coincidentally in the home of the first-ever U.S. Chanel store opened in Waikiki in 1983. At 1,100-square-feet, the shoe boutique features a custom 24-karat gold leaf display wall and work by local artists.

The Mall at Short Hills, NJ rounds out our trio of projects for Chanel. DCC relocated and doubled the size of the previous store, allowing for an expanded range of products, including the a new ready to wear collection, in the new 6,400-square-foot retail space.
DCC’s lasting partnership with Chanel is a testament to the type of relationship our company establishes and maintains with our clients. These exciting new stores feature groundbreaking work for a brand that does not compromise on quality and innovation.

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